← All work

PragmaFer.

Website redesign for a specialist clinic in Lausanne that does iron injections and infusions. The existing site had grown over time and needed a full rethink: clearer structure, updated visuals, and a simpler path for both patients and referring doctors.

HealthcareDesignDevelopment
PragmaFer UI preview
01

Overview

Redesigned the website for PragmaFer, an iron infusion clinic in Lausanne. The existing site had the same information repeated across multiple pages, a navigation structure that made no sense, and graphics that looked thrown together. The clinic gave me full creative freedom with one instruction: make it good. The hardest part was not the design. It was the cleanup. I had to go through every page, figure out what was actually unique content versus what was duplicated or redundant, then build a new information architecture from scratch. Once the structure was solid, the visual direction came together quickly: a modern medical aesthetic with clear graphics that explain the treatment process without making it feel clinical or intimidating.

02

Goal & result

Goal

Two audiences visit this site: patients looking for information about iron deficiency treatment, and doctors referring their patients to the clinic. Both need to find what they are looking for fast, and neither should have to read the same paragraph twice on different pages. The old site failed both groups. The redesign had to strip the content down to what matters, organize it so each audience has a clear path, and present the medical information in a way that feels approachable without being dumbed down.

Result

A site rebuilt from the ground up. The page count dropped because duplicated content was merged or removed. Navigation now makes sense: patients and referring doctors each have a clear entry point and path. The treatment process is explained with custom graphics that walk visitors through what to expect, step by step. The overall feel is clean and medical without being cold. The clinic owner trusted my judgment on what to cut and what to keep, which made the project move fast once the information architecture was settled.

Grid of PragmaFer desktop and mobile screens
03

Closer look

PragmaFer navigation
The old navigation had items like “Practical info“ and “Why Iron“ that could mean almost anything. I merged their content into pages with clearer names: “Iron Deficiency“ covers what it is and why it matters, “Location & Hours“ covers the practical details. The doctors page used to be buried inside the contact section, so I pulled it out into its own always-visible nav item. Fewer items, and each one says exactly where it leads.
PragmaFer homepage entry points
Visitors come to this site for different reasons, so the homepage gives them three starting points. If you already know about iron deficiency, go straight to treatment options. If you are just learning, start with the Iron Deficiency page and follow the path to treatments from there. If you are a doctor referring a patient, there is a dedicated flow for that. Both the Iron Deficiency and Treatment pages split clearly into injections and infusions, so the distinction stays visible wherever you enter.
Grid of more PragmaFer screens

Have a project in mind?

Let's start