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Privilege Esthetic.

Online beauty store where the same product page changes based on who you are. Regular shoppers, unverified professionals, and certified pros each see different prices, availability, and purchase options. Sales increased by 40% after the redesign.

E-commerceUXDesign
Privilege Esthetic UI preview +40% sales
01

Overview

Designed the full interface for a beauty e-commerce platform where a single product page serves three different audiences. Visitors see retail pricing. Logged-in users who have not verified their professional certificate see a different set of options. Verified professionals unlock wholesale pricing, batch discounts, and products restricted to their specific brand certification. I owned UX and UI in Figma, wrote handoff documentation, and walked the dev team through the logic on calls.

02

Goal & result

Goal

Build a storefront that feels premium enough to match the brand, but fast and practical enough that nobody has to fight with it. The shopping experience had to make the offer obvious, encourage repeat purchases, and leave space for the product photography to do the work. Behind the scenes, the admin side mattered just as much: staff needed to manage products, stock, pricing, and translations across multiple languages without calling a developer every time something changed.

Result

A storefront where the product photography leads and the interface gets out of the way. Browsing feels smooth, checkout is short, and the layout adapts cleanly across languages. The admin panel gives staff full control over the catalog, pricing, stock, and content updates in any supported language, so day-to-day changes happen in minutes instead of support tickets. Sales increased by 40% after the new store launched. The dev team continues to iterate on it.

Grid of Privilege Esthetic storefront screens
03

Closer look

Privilege Esthetic product page for shoppers
The same product card renders differently depending on who is viewing it. A retail customer sees the standard price and an add-to-cart button. An unverified professional sees that wholesale pricing exists but cannot access it yet, with a prompt to upload their certificate. A verified pro sees wholesale pricing, batch discount tiers, and brand-restricted products unlocked by their specific credential. The challenge was fitting these three states into one layout without making any version feel like a stripped-down afterthought.
Privilege Esthetic admin panel
Staff manage products, set different prices per tier, configure brand certificate requirements, and update stock levels from one admin view. The interface groups these by task so the most common actions (restocking, adjusting a price) are a few clicks, while less frequent ones (adding a new brand restriction) are still reachable without documentation.
Grid of Privilege Esthetic admin screens

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